Higher Ground Wellness · Web Design · Build 11
Corporate wellness, designed to feel like it works.
A wellness practice selling to HR directors and individuals at once: serene custom design, mobile-first build, SEO-structured program pages, and one booking action that works for both audiences.
2.
Audiences closed by one design — corporate & personal
100%.
Mobile-responsive — booking works one-handed
1.
Conversion goal: book the appointment
The brief
Two readers — the HR director on a desktop, the individual on a phone. Most sites lose one of them.
The problem
Corporate wellness sells to two very different readers: the HR director building a program on a desktop, and the individual booking a massage from a phone. Most sites pick one reader — and one device — and quietly lose the other.
The solution
A serene, photography-led design with program pages structured per audience — outcomes language for the corporate reader, warmth for the personal one — built mobile-first so the booking action stays reachable on every screen.
01 · The homepage
Photography that carries the brand; copy that speaks to both readers.
A serene, photography-led custom design — retention and stress-reduction language for the corporate reader, warmth for the personal one — without splitting the brand in two.
- Photography-led
- Two audiences, one voice
- Fast despite the imagery
marieparsons.com
02 · Programs
Program pages shaped around the searches each audience makes.
SEO-structured pages: semantic headings, per-page titles and descriptions, programs named the way HR directors and individuals actually search.
- Per-audience structure
- Semantic headings
- Search-shaped naming
marieparsons.com/programs
03 · About
The people behind the programs.
An about page that does the trust work for the corporate buyer — who these practitioners are, and why a company would put them in front of its staff.
- Practitioner credibility
- Corporate trust signals
- Warm, not clinical
marieparsons.com/about
04 · On a phone
The booking action, reachable on every screen.
Mobile-first responsive build — the booking action stays reachable, and the photography scales without crushing load times.
- Mobile-first
- Booking always reachable
- Optimized imagery
marieparsons.com — mobile
The outcome
One site that closes both conversations — on both devices — without splitting the brand in two.
One site that closes both conversations — on both devices — without splitting the brand in two.
Want a system like this one?
A 30-minute call to map what you have to what you need. Fixed-fee where the scope is known, $100/hr beyond it, and everything documented so your team runs it without me.
Demos are illustrative recreations; company names withheld out of respect for client privacy.
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